Lavender Raises $13.2M for Its AI-Powered Email Marketing Engine TechCrunch
Years ago, Will Allred and William Balance were developing a technology platform, Sorter, to apply personality psychology and communication to marketing campaigns. Just as Sorter was heading to market, the pandemic hit—and marketing budgets froze. With a week of funding left, Allred and Ballance pivoted, reassembling their technology to work on Gmail in what they … Read more